The fastest thing that we can see now is growing mobile application development. Every company and business need their own apps but it’s not necessary that they taste all the taste of the fruit of success. Many entrepreneurs seem to be fall victim of the “positive thinking trap”. Failure becomes the forbidden word for them. And this word becomes worst thing that can ever happen to their company or business ideas. App success is all depends on analyzing why mobile app fails? Not why a single app out of thousands succeeds. Let’s discuss the reasons behind why mobile apps fail?
Wrong Idea and Poor Execution- Being a human it’s natural to assume that something is unique and original only because they have come from the first idea. That’s why most of the people locked into the vision that their app idea is outstanding. While this thinking is counterproductive. It’s easy to think that customers love your app, but have you ever think of what is going on in the market and what the competitors are doing.
Get start analyzing the user preference by going directly to the app store and Google play store. On the web, there are tons of top X most popular apps. But you have to take them with great skepticism. Don’t design what you want, work for your customer’s actual need while keeping originality. You need the right professionals to design and develop and market your application. People are picky and hate spending time on those apps which are poorly executed. Go for extra miles and take them to the whole new level.
Not Interacting Enough- Downloading the app is the first thing and maintaining the user interest in it is another. If the user finds your app as the other space-eating thing in their mobile then surely they are going to delete. To save your app from failure keep interacting with the users.
Avoiding the User’s Point of View- To survive every app needs the users, you should make it as a pro is utmost important while developing the app. You will get the idea for what you need actually while making the required app.
Poor Marketing- With hundreds and thousands of apps in the market you need to market your application. Lack of awareness due to less advertisement can make it lead to failure. To reach a wide area of user, do a flashy marketing.
Bad Designing- Being a good mobile app developer, your app creates wonder but people will not like that app which doesn’t have creative designing. If your app is working well then it is also necessary that it must look good. It should not be complicated in terms of functionality.
Not Differentiated Properly- Core idea of your app can match with other apps but in this competitive world your app should be unique. Make it work in a fresh way, and if you are not able to differentiate from other apps then you will not stand for a long time.
These reasons if properly studied can give you a lift in your business, and take your business to the next level.